16th August, 2019
Blackbyrd
TUMI Fall 2019 collection launch
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Last week, leading travel, business and lifestyle accessories brand TUMI was proud to unveil its Fall 2019 collection at the trendy Blackbyrd – an occasion attended by distinguished local entrepreneurs, celebrities and members of the media.
The event was graced by the presence of TUMI Regional Manager Tan Yin Yin, who warmly walked guests through the new collection. Spotted exploring the stylish yet practical new collection were Friends of TUMI including Vincent Tan, Shaine Wong, Roen Cian, Anjoe Koh, DJ Blink and Tong Bing Yu, just to name a few.
Guests were invited to personalise their own TUMI luggage tags with seasonal prints, inspired by the brand’s Fall campaign of #PerfectingTheJourney with little details.
The campaign video, which sees Chris Pratt returning as the star of TUMI Asia Pacific and Middle East’s campaign, was also played throughout the evening, highlighting the brand’s relentless pursuit to address finer details in every journey.
Embodying the heart of the campaign is the latest 19 Degree Aluminium range, featuring a reinforced framecase design, snap closures and die-cast corner caps for additional protection – the pinnacle of travel gear.
On the other hand, the TUMI V4 collection boasts a special, multi-layer polycarbonate alloy shell that’s durable yet surprisingly lightweight. The playfully vibrant shades such as Raspberry and Collage Floral also perfectly complement the versatile Voyageur women’s collection.
Shop the full Fall 2019 range at your nearest TUMI store and online.