The collection’s trademark feature still rings loud and clear.
Though the story of Polaris began about 50 years ago, Jaeger-LeCoultre’s Memovox sees its roots a little further back, in the 50s.
The union of the two celebrates its golden jubilee this year. 1968’s Memovox Polaris has received a worthy update in the Jaeger-LeCoultre Polaris Memovox collection, which we welcomed into Malaysia just this month.
Voice of memory
Vox being Latin for voice, Memovox refers to the first ever function of this watch. Early advertisements were built on how ‘Memovox reminds, notifies, and wakes up”, its shining feature being the alarm that chimes loud and clear. It was worn by businessmen, because how else were they expected to remember meetings pre-internet?
This alarm drove the vision of Jaeger-LeCoultre Memovox, which took on a different demographic by the time the second edition surfaced in 1956. Memovox became “for the man of action”, which informs the development of the collection to this day.
In conjunction with the 50th anniversary of Jaeger-LeCoultre Polaris Memovox, we consider its transformation from business to diving watch – and how it has taken on a sheen of sporty elegance.
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The new Jaeger-LeCoultre Polaris collection consists of five models: Jaeger-LeCoultre Polaris Date, Jaeger-LeCoultre Polaris Automatic, Jaeger-LeCoultre Polaris Chronograph, Jaeger-LeCoultre Polaris Chronograph World Time, Jaeger-LeCoultre Polaris Memovox. Explore them on the official site.
Images: Jaeger-LeCoultre
Recommended: Jaeger-LeCoultre invites you on a sparkling Rendez-Vous with new models