With luxury brands looking to China’s revenge spending habits in hopes of recovering from the slump of 2020, it’s no wonder why they’re banking in on Chinese New Year – the nation’s biggest celebration – to rake in sales. Enter Bvlgari with a specially curated Year of the Ox collection, designed to spread notions of good fortune and joy in abundance.
The collection features a range of jewellery, watches, bags and accessories – including iconic designs from the Maison’s signature lines, now revamped with auspicious splashes of red for the season.
Build confidence with bold jewels
Setting the tone for this Lunar New Year is Bvlgari’s B.zero 1 range, known for its bold and irreverent spirit marked by studded spirals emulating the architecture of Rome’s Colosseum. The Maison has unveiled a new B.zero Rock pendant that’s exclusive to China, crafted with rose gold and set with rubies on the pendant’s edges to symbolise joy and good fortune for the months to come. For the rest of the world, there’s a B.zero1 Rock yellow gold ring set with diamonds and a B.zero1 Rock rose gold ring with black ceramic joining the timeless collection.
Fans of the Serpenti line may be seduced by the snakehead jewels offered, including a Serpenti Seduttori bangle and Serpenti Viper pendant. Both come in rose gold, with the former given a red sparkle of luck and the latter paved with diamonds to welcome the new year with audacity and confidence.
Treasure quality time with new timepieces
To keep track of the precious time spent with your loved ones, Bvlgari has launched a selection of exclusive Lunar New Year timepieces. First off is the LVCEA Intarsio Marquetry watch, featuring three dimensional mosaic mother-of-pearl dials that are individually faceted and assembled one by one to create the effect of volume and evoke the rays of the sun. It comes in a stainless steel case, with or without paved diamonds, completed by a green alligator bracelet.
Two additional LVCEA watches are offered – one with a mother of pearl dial and red bordeaux alligator strap; the other with a skeleton movement encrusted with diamonds and finished with a red alligator bracelet.
Bridging the worlds of watchmaking and jewellery, the Serpenti Seduttori joins the range to complement festive outfits with its drop-shaped watch head and flexible bracelet. It is available in three designs: in stainless steel with diamonds on the case, in rose gold completely encrusted with diamonds, and in rose gold and steel with diamonds on the case.
For the gentlemen, the sporty Bvlgari Aluminium Chronograph and Octo Finissimo watches are available to help you stay in style this Year of the Ox. The iconic chronograph model is crafted in black rubber and aluminium, and comes equipped with a mechanical movement with automatic winding, chronograph and date for a sophisticated accessory to complement your CNY wardrobe. Meanwhile, the Octo Finissimo arrives in satin-polished steel with a blue dial as well as sandblasted rose gold for the Automatic model.
Carry prosperity with playful bags
As for arm candy to store your angpow packets and more, there’s the iconic Serpenti Forever bags and accessories capsule. Available in either red Amaranth Garnet or purple Magenta Spinel, the capsule consists of a calf leather bag accompanied with a chain and leather strap; a new Serpenti Forever Mini Crossbody presented in pearled calf leather; a Serpenti Forever Chain Wallet and a Mini bag; alongside a selection of wallets and a credit card holder.