Guess we won’t be asking our favourite glitteratis where they bought their OOTDs from anymore.

What do Fendi, Gucci and Versace have in common this year? Logomania. Their monograms, monikers, brand logos and trademarks are proudly brandished across their ready-to-wear clothing, bags, shoes and accessories – and the trend has caught on with other brands too.

Now, we’re seeing almost every leading designer label featuring a new must-have item (or ten) with their respective emblems. Guess we won’t be asking our favourite glitteratis where they bought their OOTDs from anymore.

Scroll on to see what we mean.


That double F logo all over Bella Hadid’s suit jacket and skirt looks strangely familiar…


…and so does the double G motif on Rihanna’s athleisure combo.

Related: Rihanna’s Instagram posts prove balaclavas are the new pop accessory


And here we have it all spelled out on Hailey Baldwin’s denim ensemble.

Don’t miss out – we’ve compiled a few looks so you can jump in on the logomania bandwagon.

Gucci Gang
Gucci Gang

Gucci Gang

(Head to toe in Gucci)

Team Fendi
Team Fendi

Team Fendi

(Head to toe in Fendi)

Versace Clan
Versace Clan

Versace Clan

(Head to toe in Versace)

Mixed signals
Mixed signals

Mixed signals

How about wearing all your favourite brands together? (Top - Gucci; Bag - Balenciaga; Skirt - Off-White; Shoes - Saint Laurent)

Read the lines
Read the lines

Read the lines

Not a fan of large logos emblazoned everywhere? Try this neater getup. (Cap and bag - Balenciaga; Jacket - Givenchy; Bottoms - Fendi; Shoes - Dolce & Gabbana)

Subtle hints
Subtle hints

Subtle hints

Alternatively, keep the logomania to just one item or two. (Dress - Valentino; Sunglasses - Dior; Bag - Anya Hindmarch; Shoes - Miu Miu)

(swipe left for more)

Images: Courtesy of respective brands and Net-a-porter

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