Say hello to skin resilience, vitality, nourishment, clarity and elasticity with the new Sulwhasoo First Care Activating Serum EX.
Despite what some cosmetic advertisements may tell you, you can’t prevent the natural process of ageing, also known as “intrinsic ageing”. You can, however, take measures to tackle the environmental and lifestyle factors that cause imbalances in the skin and lead to “extrinsic ageing”. It can be as simple as using the right skincare products and regime.
The new Sulwhasoo First Care Activating Serum EX is designed with the latter in mind, aiming to preserve the skin’s youthfulness by restoring its balance. Drawing inspiration from the beauty of plum blossoms during winter, the first-step and care serum first addresses skin health to ultimately deliver youthful and radiant skin.
Here are 5 ways the serum helps to deflect the five signs of ageing, namely skin resilience, vitality, nourishment, clarity and elasticity.
JAUM Balancing Complex™
At the heart of the serum’s advanced formula is the new JAUM Balancing Complex™, which has been clinically tested to balance the skin’s properties. The potent complex also helps to nourish, rejuvenate and firm the skin complexion for healthier, glowing skin.
Five heritage ingredients
The secret behind the complex lies in five key ingredients that were carefully selected from over 3000 Korean herbal ingredients found in traditional medicinal practices. These five ingredients are Peony (improves skin elastivity), Sacred Lotus (increases skin’s vitality), Solomon’s Seal (keeps the skin nourished), White Lily (promotes skin clarity) and Rehmannia (improves skin resilience).
POJE Optimizing Process
To further enhance the efficacy of each ingredient, Sulwhasoo uses a special method it calls the POJE Optimizing Process to “awaken” the natural benefits of these herbal plants. After countless trials and errors, the brand discovered an 18-hour process of creating the JAUM Balancing Complex™ that makes it so efficacious today.
On top of boosting the benefits of each ingredient, Sulwhasoo uses a unique PREXtract Process to increase the concentration of active ingredients in the complex in order to increase its absorption into the skin. This allows it to penetrate deep into the skin’s layers, effectively tackling the signs of aging and leaving a rich, hydrated glow.
Sulwhasoo’s introduction of a first-step serum has revolutionised skincare routines around the globe. When applied directly after cleansing, it helps to enhance the absorption, usage and results of the skincare steps to follow. Its gentle formula and soft texture also make it suitable for those with dry, delicate or sensitive skin.
Besides the original packaging, the new Sulwhasoo First Care Activating Serum EX comes in a golden chrome flacon representing a star with five points symbolising the perfect balance of the skin. It is available in two sizes, 60 ml (original) and 120 ml (Star limited edition), at selected outlets only from 22 April 2019 onwards.
Images courtesy of Sulwhasoo