You may be familiar with Kylie Cosmetics, Fenty Beauty, Haus Labs, and Rare Beauty. That’s not surprising, given that all these beauty brands are founded by celebrities with a huge following – Kylie Jenner, Rihanna, Lady Gaga, and Selena Gomez, respectively.
Whether these brands are simply a means to monetise by leveraging on their fame or a true extension of their passions, there’s no denying that they make valuable contributions to the ever-growing multibillion-dollar beauty industry.
Closer to home, there is no shortage of Malaysian beauty brands founded by local bloggers, celebrities, or public figures either. With innovative formulas and beautiful packaging, these homegrown brands are giving us plenty of Malaysian pride. Here are nine brands to shop and add to your vanity.
Paloma
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Paloma, co‑founded by our May 2025 Inspire cover star, Koh Li Tim, is a Malaysian skincare brand rooted in Southeast Asian heritage and biodiversity. Since its launch in 2023, the brand is focused on combining local superfruits, herbs, and botanical wisdom into science‑backed, effective formulations. With a concise but growing line of products, Paloma aims to showcase the richness of Southeast Asia’s natural ingredients on a global stage.
W visitpaloma.com | I @visitpaloma
ài Beauty
ài Beauty, founded by content creator Alicia Tan – known for her beauty and lifestyle content online – is a Malaysian skincare brand built around the philosophy of self‑care and love. The brand’s debut product is the Heartlight Sunscreen SPF50+ PA++++, a lightweight, non‑greasy sunscreen designed for all skin types with broad‑spectrum protection and soothing ingredients. Additionally, the brand’s name, ài (爱) means “love”, reflecting its focus on thoughtful formulations that help people feel confident and cared for in their skincare routines.
W aibeauty.my | I @aibeautyco
Chuck’s
Blogger and social media influencer Jane Chuck founded Chuck’s in 2019 to inspire consumers in their self-care journey with skincare staples that make them feel good. The brand is famed for its sheet masks that are made with EWG verified ingredients and come in clean, Instagram-worthy packaging. The products are also alcohol free, cruelty free, fragrance free and paraben and mineral free, which make them suitable for every skin type.
W chuck-s.co | I @chucks.co
LUMI Beauty
Launched in 2020 by multi-faceted businesswoman and heiress Chryseis Tan, LUMI Beauty is a skincare brand that promotes “the bare beauty of a natural face”. The brand’s products are made to leave your skin looking good, feeling good and smelling good with powerhouse ingredients such as vitamin C and rose petals. It’s also known for the LUMI HoneyPro hand-held UV LED light surface sanitiser that comes in a cute honeycomb-shaped design.
W mylumibeauty.my | I @mylumibeauty
Recommended for you: Getting to know the real Chryseis Tan
Chandra Skin
Chandra Skin is a beauty brand founded by Malaysian content creator Gajen Chandra, known for his authentic online presence and passion for skincare. The brand launched in 2025 with its first product, the Dewy Lip Butter, which offers deep hydration and a sheer wash of colour. Although it currently has just one product, the brand is one to watch for future releases.
Handmade Heroes
Founded by blogger turned social media influencer Bella Kuan, Lim Cai Jin and Lynsey Lim, Handmade Heroes is a skincare brand that prides itself in all-natural, vegan and cruelty-free products that are free of preservatives and parabens. Every product is handmade with nature’s finest ingredients, such as Australian pink clay, Himalayan salt, coconut oil, rose petals and more. Since launching in 2013, the brand has attained international success with its range of lip, face, hair and body products that have received raving reviews from other influencers and celebrities (Emily in Paris star Lily Collins included) alike.
W handmadeheroes.my | I @handmadeheroesmy
Related: Handcrafted: Natural scrubs, masks and tints by Handmade Heroes
SimplySiti
Dato’ Sri Siti Nurhaliza needs no introduction as a multi-award winning singer, songwriter, actress and businesswoman who’s affectionally dubbed the queen of Malaysian entertainment. In 2010, she founded SimplySiti – featuring affordable beauty products that are on par with international standards. Today, the collection has expanded beyond makeup to include skincare and fragrances, with the celebrity herself serving as brand ambassador.
Discover more beauty reads here.
Feature Image: Chuck’s