Rihanna is giving her fans the opportunity to star in the brand’s July summer 2020 campaign by submitting a photo of themselves wearing any brand of lingerie.
By the way things are looking in the world right now, hot girl summer could turn out to be a hot girl bummer… unless Rihanna has something to say about that. Spoiler: she does.
To celebrate Savage X Fenty’s second anniversary, Rihanna is turning up the heat this summer with a campaign starring her and a cast of her muses in the brand’s latest lingerie and intimates.
All of the campaign photos were shot in each of the models’ homes in collaboration with collage artist Rafatoon, who created ethereal, tropical landscapes for each image.
But there’s more: the world’s richest female musician-slash-businesswoman-slash-designer wants you to star in the continuation of this series. Yes, you read that right. Rihanna is giving her fans the opportunity to star in the brand’s July summer 2020 campaign by submitting a photo of themselves wearing any brand of lingerie.
The #SavageXSummer campaign contest will run from now through May 20 on Instagram. Selected winners will have the opportunity to be photographed over FaceTime and star in images for a later drop.
Unfortunately, only participants living in the United States or Canada are eligible for the contest (read the full terms and conditions here). Fret not, however, the rest of us residing outside those countries can still live our Savage girl summer dreams in RiRi-worthy linge-RIH as the brand ships worldwide.
Check out the campaign photos below to discover the latest collection.
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Photos courtesy of Savage X Fenty