After kicking off a partnership in June with two special edition Ghibli Sedans, Maserati and the global godfather of streetwear, Hiroshi Fujiwara, are continuing their co-creative collaboration with the Fragment meets Maserati capsule collection.
This limited edition line includes two styles of hoodies, oversized t-shirts and a baseball cap, all emblazoned with the brand signifiers of Maserati and Fragment.
Also featured on all the pieces is Maserati’s characteristic trident logo, as well as Fragment’s lighting bolts emblem. Additionally, one of the white t-shirts showcases a signature Maserati front grille graphic.
Fujiwara, dubbed the pioneer of streetwear, is the founder and creative director of Fragment design. Co-created with Maserati, this new collection of streetwear staples underscores the brands’ mutual vision to reshape the conventions of pop culture.
In their previous collaboration, Maserati meets Fragment, Fujiwara designed two contrasting versions of Maserati’s Ghibli through the luxury car brand’s high-end personalisation program, Fuoriserie. Named Operanera and Operabianca, the two car designs launched the partnership, uniting Fujiwara’s rebellious approach with Maserati’s attitude of boldness.