Known for his love of art, Jonathan Anderson teamed up with LA-based artist Richard Hawkins, whose vibrant, colourful collage artworks reflect today’s multifaceted celebrity culture – from TMZ to social media. Besides taking inspiration from current celebrities, he’s known for combining pop-culture references, sex tourism as well as Greek and Roman statuary. This alliance marked a new chapter in men’s fashion, intertwining Hawkins’s unique perspective on masculinity with LOEWE’s design ethos.
The collection embodies a sense of kitschiness and boldly steps away from traditional fashion norms. Matching the paintings from Hawkins, the pieces are filled with textures and are bold and spirited throughout the collection. Key items like the coat, the suit, the blouson and the long cardigan are designed with a directness that speaks volumes. As seen from the Biker and Combat boots, skater sneakers and the unique way pieces are connected – shoes to socks, socks to trousers and so forth, this approach reflects a sardonic take on fashion, imposing rather than merely proposing a look.
Hawkin’s artwork is seen in prints, jacquards on knits and embroideries on oversized Squeeze bags and the Puzzle Fold tote. These pieces feature embellishments like leather marquetry, glass studs and fringes, showcasing the brand’s commitment to intricate craftsmanship.
Check out the collection below.
Images by LOEWE.
