Capri, Italy holds a certain allure that is hard to resist—and Dolce & Gabbana‘s brilliant decision to embark on a voyage across the crystal-clear blue waters, amidst the scents of orange blossoms and the jubilant sounds of the festive crowds, to capture their latest Eau de Parfum is nothing short of extraordinary.
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Starring award-winning singer, Katy Perry, the commercial opens up with the singer gracefully arriving on the azure island on a sunny day. As she explores the charming village, she is warmly welcomed by the locals, immersing herself in the vibrant culture. In a serendipitous encounter, a young fisherman catches sight of Katy’s presence and is captivated by her beauty. Such a rom-com move!
Later, at a party, their paths cross again, and a connection is formed through a shared glance. Michele Morrone, with a mischievous charm, metaphorically presents his heart to Katy, symbolising the beginning of a passionate love story.
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Master perfumer Oliver Cresp, the creative genius behind Dolce & Gabbana‘s Devotion, has expertly blended the scents. The fragrance beautifully combines the freshness of orange flowers with the sweetness of Madagascar Vanilla, while hints of candied citrus add a delightful gourmand touch. Each note harmoniously captures the essence of Italy’s vibrant blue waters and colourful gardens, instantly transporting you to a joyous Italian atmosphere. And the meticulously designed bottle shaped like a Sacred Heart, crafted with antiqued zamak.
Dolce & Gabbana’s Devotion perfume is a true masterpiece that will leave you swooning with every spritz.
Watch the full #DGDevotion Campaign below.