The Snapchat AR filter to try on Gucci sneakers is only applicable to the app users in certain parts of the world.
Not long after major fashion house Gucci announced the launch of their virtual boutique called Gucci Live, the marque is continuing to adapt to the rising popularity (and necessity) of online shopping. Gucci has now released a variety of new filters in partnership with Snapchat that allows users of the social platform to virtually try on Gucci sneakers.
If they wish it, customers may also make their purchase of the virtually tried-on Gucci sneakers on the spot via a “shop now” button. Snapchat’s AR technology allows its users to explore how different models of the luxury shoes will actually look on them from wherever they are. Users of the app will be able to get a selection of four pairs of sneakers: the Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and Gucci Screener. The selections are paired with two different lenses of filters to inject a bit of fun with the virtual shopping experience, before customers hit “shop now”.
Now is the best time for brands all over the world to jump on the e-commerce and digitalisation bandwagon, as well as finding new ways to reach customers and bring them a unique shopping experience. As people continue to wait with bated breath for a vaccine to fight the COVID-19 virus, it’s understandable that they would rely more on online shopping to meet their needs and desires.
This AR technology developed by Snapchat now makes the process of shopping much easier for those who still fear a second or third wave of the virus attacking, while allowing customers to enjoy the shopping experience. The popular social app reaches at least 100 million people in the United States alone, which includes over 90% of 13-24 year olds and over 75% of 13-34 year olds. While this marks an important step forward for Gucci, this AR option will only be available to users of Snapchat in the UK, US, France, Italy, UAE, Saudi Arabia, Australia, and Japan.