Luxury goods giant Gucci is planning to open its first restaurant outside Italy, in the city of Los Angeles, California.
According to WWD, the new establishment will debut on none other than the famed and swanky Rodeo Drive in the spring of 2020.
The move marks the second time the Kering-owned luxury brand sets its sights on the culinary world, after opening Gucci Garden – a boutique, exhibition space and restaurant – in Florence, Italy in January 2018.
Gucci Garden, dubbed ‘Osteria’ was a combined effort of Gucci’s CEO Marcio Bizzari and famed Michelin-star chef Massimo Bottura. The establishment was awarded its first Michelin star in November this year.
Gucci would not be the only luxury player eyeing a piece of the pie on the swanky Rodeo Drive as luxury conglomerate LVMH is reportedly planning to open a hotel development on the strip, and it had also bought 6,200 square foot retail space on the strip in March 2018 to the tune of USD 110 million.
It is reported that LVMH-owned Dior may also open a restaurant at the Beverley Hill hot spot.
Gucci is one of the brands under global luxury group Kering, who also owns Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen, among others.
