The launch consists of three products: a face powder, brow pencil and multi-tasking face gel.

Following its arrival in Malaysia and the release of a lipstick line, Gucci Beauty is launching eye and face makeup so you can now create more looks using products from the brand.

Conceived by Gucci creative director Alessandro Michele under his manifesto of freedom – which underlines a generation with a new makeup language – the launch consists of three products: Poudre De Beauté Mat Naturel, a smoothing, mattifying pressed face powder; Crayon Définition Sourcils, a defining brow pencil; and Éclat De Beauté Effet Lumière, a glossy multi-tasking face gel.

Poudre De Beauté Mat Naturel face powder

Designed for a customisable and buildable application, the face powder offers a lightweight, smooth texture to create a “unified, naturally perfected complexion”. It is made with a combination of micro reflecting lamellar powders that apply smoothly for an even application, as well as emollient agents to provide comfort even during long wear. A delicate floral fragrance enhances the experience, enveloping the senses as the powder mattifies the skin.

It comes in 12 different shades, encased in a pale pink refillable click compact with a gold trim and mirror, with the product name engraved in Gucci lettering. To ensure versatile application and unified coverage in hard-to-reach areas, it features a foldable, dual-material soft sponge applicator made from microfiber textures.

Crayon Définition Sourcils brow pencil

Developed as a brow powder presented in a pencil format, this innovative brow product offers a versatile tool for drawing and filling in the brows. It features a spoolie on one end to comb through the brows and blend out pigments effortlessly, and a pencil on the other to deliver flake-free colour. Boasting a blendable, buildable formula that does not smudge, bleed or transfer once applied, it allows users to create their preferred brow look – from natural-looking to full, dramatic shapes.

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Launching in the signature pale pink and gold trim packaging, the dual-ended pencil is accented by elegant gold Gucci lettering and will be available in six shades.

Éclat De Beauté Effet Lumière multi-use gloss 

To add that trendy wet gloss effect to your look, Gucci Beauty presents a multi-use gloss that can be used on the eyes, lips and cheeks. Featuring a lightweight gel texture with a luminous, reflective effect, it is designed to glide on effortlessly to deliver instant shine.

It can be worn on its own for a transparent, natural highlight, or on top of makeup to add dimension and sculpt the face. The gloss comes in a single, universal shade housed in a circular pale pink pot and matching cap finished with gold Gucci lettering.


The collection will be available at the Gucci Beauty KLCC store from 6 June 2020.

Photos: Gucci Beauty