From bags to watches, sunglasses and wallets, O bag lets you customise your own designs so every purchase is uniquely yours.

Mix collections from O bag, including the O City, O Classic and more.

We have been following the customisable bag trend for awhile now, since Dior’s Lady Dior and Anya Hindmarch’s Build A Bag made waves in the fashion scene – so we are naturally excited to share the good news that there’s a new store in town to check out for those of you who would like to hop on the bandwagon.

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Enter Italian fashion brand, O bag, which just officially launched their first and only store in Malaysia and Southeast Asia, located at G130A, Ground Floor, 1 Utama Shopping Centre (Old Wing). But don’t be fooled by the name, O bag offers more than just handbags.

From bags to watches, sunglasses and wallets, O bag lets you customise your own designs so every purchase is uniquely yours. Each fashion accessory comes in a variety of sizes, colours and designs to choose from, allowing you to mix and match to express your distinct personality and sense of style.

Established in Italy in 2009, O bag is available in over 50 countries with more than 250 stores worldwide. Here are some of their product offerings:

The O Classic range from O bag (swipe left for more)

O bag's summer collection

The O 50 backpack

O Chive, one of the brand's customisable watch designs

O Hug, the brand's range of wallets for men and women.

You can even customise a special O Hug wallet for dad this Father's Day.

For more information, visit their Facebook page here or follow them on Instagram (@obagmalaysia).