Chivas celebrates modern hustle culture with “I Rise, We Rise”

Chivas is back with its much-anticipated event, “I Rise, We Rise,” for the third consecutive year. This time, it’s all about celebrating the vibrant subcultures that define today’s hustle culture. Set to take place on 2 November 2024 at Jiospace in Petaling Jaya, the event will shine a light on music, fashion, and mixology – three pillars that embody creativity and ambition.

At its core, “I Rise, We Rise” is a movement that embraces the belief that success is a collective journey. Chivas champions those who carve out their own paths, but also honours the communities and subcultures that drive them forward. This year, the event is taking inspiration from underground movements, merging raw creativity with ambition to create an unforgettable experience.

 

A Night of Music, Fashion, and Collaboration

Attendees can look forward to an immersive evening that blends music, street fashion, and mixology. International DJs like Liu, WUKONG, and DJ Sally will headline the event, bringing their unique sounds to the stage. Local talents such as Mr Yang, Jovynn, and Teera Oliviae will ensure the energy stays high, while the “Sounds of Chivas” performance promises an extraordinary fusion of live orchestral music with the beats of popular DJs.

On the fashion front, Chivas is teaming up with industry icons Shawn Tan (AGAINST LAB) and Jason Julian (Soma Cocktail Bar), alongside Maria Escobia of Penrose Kuala Lumpur. Together, they will curate a unique space within the event, reflecting Chivas’ ethos of ambition and shared success.

Chivas’ “I Rise, We Rise” movement reinforces the brand’s philosophy that success is a shared endeavour. It’s not just about individual wins, but about lifting each other up. This year’s event, with its focus on subcultures, inclusivity, and creativity, aims to bring people together to celebrate the hustle that defines today’s generation.

For whisky enthusiasts, Chivas XV – which champions challenging conventions – will take centre stage as the evening’s spirit of choice. Known for its bold flavour and contemporary edge, Chivas XV embodies ambition and innovation, making it the perfect complement to a night celebrating the modern hustle. The luxurious whisky is made for opulent occasions, Chivas XV is made up of the finest 15-year-old whiskies that have been selectively finished in French oak casks to create an unequivocally sophisticated drinking experience. Notes of butterscotch and caramel toffee complement its smooth and fruity flavours and is the perfect accompaniment to an evening celebrating ambition and creativity.

Don’t miss out on this unforgettable experience. Limited spots will be available for Phase II registration on 18 October 2024. Keep an eye on the Chivas Malaysia Facebook page for updates, or visit the Chivas I Rise, We Rise 2024 official page for more information.

 

Images: Chivas

In the mood to party? Click here.