TUMI is a name that needs no introduction especially to those among us who enjoy whisking away on a new far-flung adventure every few weeks. With TUMI marking its 50th anniversary this year, those who need a little refresher would enjoy the latest campaign “Made For You Since 1975”, which highlights the brand’s iconic collections, all designed and inspired by its customers.

The campaign features products from TUMI’s iconic collections including the Alpha, Voyageur, and 19 Degree lines, all brand staples that have defined TUMI and its story across decades. With the bags and the brand as a connecting link, the campaign follows a set of diverse characters and explores the relationship that customers’ have with their chosen TUMI product.

“For our golden anniversary, we wanted to honour the core collections that have been the cornerstone of the TUMI brand—crafted with the intent of perfecting our customers’ journey,” said Creative Director Victor Sanz. “This milestone celebrates the future while embracing what our customers have loved most about the brand for over 50 years: longevity, effortlessness, functionality and timeless beauty. Throughout the year, we will continue to evolve and innovate, shaping the future of travel and lifestyle design.”

The eagle-eyed among us would recognise the Alpha International Dual Access Carry-On and the Voyageur Celina Backpack, both best sellers and both an embodiment of the functionality, durability, and sophistication that TUMI is known for.

With this milestone celebration, TUMI acknowledges its place as a leading lifestyle and travel brand, a reputation built over five decades, and more than 300 stores around the globe. “For 50 Years TUMI has been focused on our customers and delivering products that make a difference and enhance their travel experience,” said TUMI President Andrew Dawson.

The “Made For You Since 1975” campaign is just the beginning for TUMI anniversary celebrations. Stay tuned for the unveiling of new products and campaigns across the year that will feature friends of the brand and its Global ambassadors too.

Learn more about TUMI’s 50 years of heritage and history on the website, then read more travel stories here.