The topic of mental health was formerly a hushed conversation, especially within the beauty and fashion industry. But thanks to the advent of social media, public discussions surrounding mental health have gained momentum and taken centre stage in the global discourse. The once-taboo conversation is now being embraced, and beauty brands have emerged as key supporters, utilising their platforms and influence to foster meaningful discussions, raise funds for charities, and provide assistance to those in need.
In conjunction with Mental Health Awareness Month this May, we’re shedding light on the beauty brands that have gone above and beyond in effort to address mental health issues.
Rare Beauty
Founded by singer, actress and entrepreneur, Selena Gomez, Rare Beauty quickly rose to prominence in the beauty sector and solidified its position as one of the most impactful brands due to its innovative #MentalHealth101 initiative. The brand consistently disseminates informative content featuring educational posts, collaborates with mental health experts to create purposeful videos, and encourages their followers to contribute to the Rare Impact Fund, the brand’s charitable organisation. — Rare Beauty.
Philosophy
Known for its exquisite packaging and delightful skincare products, Philosophy has simultaneously solidified its position as a brand that actively champions mental health issues. Through their Hope and Grace initiative, they have made a significant impact by donating a staggering US$5 million, offering 91 grants, and extending support to almost two million women battling mental health. — Philosophy.
Selfmade
Stephanie Lee founded Selfmade with the intention of inspiring both girls and boys to redefine their perception of beauty. Her goal was to utilise beauty products to shift the focus towards both the physical and mental aspects of the beauty. The brand’s key products – which includes a serum, exfoliant, and oil – symbolise the connection, strength, and closeness one can cultivate with their emotions and mental well-being. — Selfmade.
Chillhouse
Seven years ago, in the chaotic city of New York, Chillhouse was born as a sanctuary dedicated to helping people find their chill, in this increasingly stressful world. As self-care practices gain importance in mental well-being, the brand offers unique items such as quirky nail designs, fragrant candles, bathing products, and skincare tools to promote relaxation. Additionally, Chillhouse has launched six campaigns targeting different kinds of mental and community struggles. — Chillhouse.
Skin Proud
Skin Proud is a joyful beauty company that embraces individuality through its special mood-enhancing fragrance technology, known to provide distinct mood advantages. To emphasise the significance of mental well-being and self-confidence, Skin Proud has launched the Pay It Forward For A Brighter campaign, showcasing various youth mental health organisations dedicated to supporting Gen Z. — Skin Proud.
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