These new whitening products with new formula from new technology means increased chances of us nearing that bright, radiant complexion we all dream of.

The best makeup a woman can wear is her smile and what helps brighten that smile better than equally radiant, bright skin? Given the environment we live in in these modern times, such glowing complexions can unfortunately get quite elusive.

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All-year-round sunshine means potential dark spots; city pollutions means clogged pores and tired complexions; air-conditioned work environments to fight the heat means pre-mature lines from the dry and harsh air.

But worry not, all hope isn’t lost, not with these brightening products new in the market from our favourite brands like La Mer, Cle de Peau and more. New formula from new technology means increased chances of us nearing that bright, radiant complexion we all dream of.

Blanc de La Mer New Brilliance White Mask

The Blanc de La Mer range is already an industry favaourite with a cleansing foam, essence, infusion, UV protecting fluid and lotion in the collection. The latest addition is this New Brilliance White Mask that comprises of a gentle two-step treatment. Smooth the primer on – it’s loaded with the good stuff La Mer is known for like the Concentrated Miracle Broth and a new Calming Ferment, a curated blend of algae, vitamins and nutrients – and then apply the Brilliance White Gel Cream packed with the New Vital Brilliance Ferment – a powerful blend of sea-sourced actives and marine peptides – and watch as skin glows with a new clarity, any discolouration and dullness reduced and fine lines effectively softened. W cremedelamer.com

Chanel Le Blanc Serum

This serum, formulated with the precious Ume flower extract, works to target the three major aspects that may keep you from glowing, radiant skin. It seeks to boost skin vitality with said flower extract so skin is more resilient against internal and external agressors; regulate skin with Chanel’s new TXC™ technology to diminish the appearance of dark spots; and restore the natural balance of skin with natural nourishing oil and moisturising fine pearl protein that ensures deep and long-term hydration. Turn the healthy pure light of your skin on. W chanel.com

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Estée Lauder Crescent White Cool Brilliance Sorbet Pack

The best effects of Estee Lauder’s Crescent White brightening range is now available in a nifty pod pack for the convenience of the busy woman on the go. Just pop open a pod loaded with an essential cocktail of proven anti-oxidants to give your skin a surge of hydration as well as the much needed booster to repair and prevent the look of dark spots. Each pod is also refreshingly cooling – each application is a surge of freshness at 3°C upon application. W esteelauder.com.my

Dior Diorsnow

The first brightening and light-activating micro infused lotion in the industry, it is enriched with Edelweiss and microcapsules of soothing vitamin E, which melt like snowflakes on the skin into an ultra-fresh, gel-liquid texture to release their active ingredients. Day after day, spots and shadow areas are diminished revealing a fresh rosy skin, that appears illuminated from the inside. W dior.com

Clé de Peau Beauté Ultimate Brightening Serum

Taking its cue from the brightest, most luminous material in the world – diamonds – Clé de Peau Beauté’s latest brightening serum comes with one for the face and another for the body because why should only your face get all the pampering? It contains the brand’s Illuminating Complex EX, a special combination of moisturising and retexturising ingredients that normalises communication within skin and works to reduce the appearance of damage caused by environmental stress for exquisite clarity and radiance from within. W cleadepeau-beaute.com

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Lancôme Blanc Expert Melanolyser Essence in Lotion

Made with the patented Aquatoryl Complex to reinforce penetration and a powerful whitening ingredient, Actyl C, it moisturises and clarifies skin on every layer deep into the dermis so day by day, skin gets increasingly even-toned, transparent and bright from within. Just pat it on morning and evening over face and neck and watch your complexion transform. W lancome.com.my