ZEGNA’s constant pursuit of new approaches begins with the materiality of fashion-making: a road that begins with fibers and textiles, continues with forms, and eventually achieves a numerous conclusion in the applications such shapes invite. The Oasi Zegna—the House’s Summer Menswear 2024 Collection—is the location and state of mind where everything happens.
Oasi Zegna signifies a search for quality and beauty with a responsible commitment that is not stale, as the rotating center and the ever-evolving attitude that collects and activates everything ZEGNA stands for. Nature’s dream, and the cyclical ideals it represents, becomes palpable in a city atmosphere. ZEGNA has committed to making Oasi Lino fibers 100% traceable by 2024.
Nature’s dream, and the cyclical ideals it represents, becomes palpable in a city atmosphere. ZEGNA has committed to making Oasi Lino fibers 100% traceable by 2024. Linen, in the view of Artistic Director Alessandro Sartori, is an extension of agility: the ideal companion to the sartorial reset he is seeking in crafting a new paradigm that is fluid, fit for varied bodies, and crosses demographics. ‘’At ZEGNA we keep rethinking what an efficient wardrobe should be like today, further delving into the idea of creating a system of elements—tops, bottoms, underpinnings and accessories—that can be combined and self-styled however one prefers. It’s the idea of the uniform that prompts non uniformity.’’
‘’Lines are deceptively simple: we hide functional elements in the construction, bringing texture to the fore. The overall fluidity makes it all look quiet and luxurious, but the tension in the details, the richness of colors and the freedom infinite combinations suggest is not quiet at all.’’ says Sartori.
Textures such as linen gabardine, linen faille, compact linen knit, compact Blue Flower linen, satin linen, jute oxford, washi paper, raffia, silk popeline, seta tussa, recycled wool granitè, hammered nabuk, bonded calf add substance and surface tension. The palette is a mixture of neutral colours—calcare, juta, mastice, aral gray, cold notes of linfa, and warm tones of greenery, ferruggine, and accents of flamingo and Namibia orange—rendered in scales of similar tones and irregular monochromes.
The 2024 Menswear Fashion Show was presented at an oasis in Milan, among 192 bales of raw linen that occupy a plaza in the center of Milano, in full daylight, against a backdrop of ancient structures. The bales were brought from Normandy, where flax is farmed with its blue blooms that bloom for only a few weeks in early June.
