When it comes to navigating the world of skincare, it’s tough to find the right testimonials and information that sometimes brands don’t completely disclose. We may be able to find some reviews here and there on YouTube – but most can agree that the platform has been rife with more controversial drama than anything else.
Thankfully, there are some YouTube channels that continue to deliver engaging and educational content – without any of the fuss and drama. From certified chemists to level-headed skincare gurus, here are some of the best YouTubers to subscribe to that can help you figure out your skincare routine, while helping you expand your knowledge on the beauty industry.
Before founding her skincare brand, Krave Beauty, Liah Yoo began her beauty journey as a South Korean YouTuber who focused on making skincare videos centred around acne care, comprehensive breakdown of skincare ingredients, and the use of botanical oils on skin – with a particular fondness for tamanu oil. Fast forward to today, she continues to share her passion about skincare online while expanding her popular brand.
Liah also shares behind-the-scenes moments in the manufacturing of her skincare products, as well as interviews chemists, product developers and skincare experts on her channel.
Known for his cheeky shoulder shake in the intro, loyalty to the ingredients list, and his iconic blue shirts, skincare specialist Hyram Yarbro is like the sassy beauty-addict best friend you never had.
As a Hawaii-based skincare specialist who trains people on skincare formulations and products, Hyram is armed with an extensive knowledge on skincare ingredients and how to best use them. Through brands and products reviews as well as reaction videos, he offers up his honest opinions and advice on the best products to use, based on his tagline: “ingredients don’t lie”.
Sophisticated, learned, and eloquent in skincare lingo, Gothamista a.k.a Renee dedicates her channel to the world of skincare products. She covers everything from affordable finds, to teaching you how to best pair your skincare products for maximum efficacy.
You’ll surely be surprised how Renee is able to test and play around with so many skincare products – but with her knowledge and the way her porcelain skin looks, you’ll want to listen to what she has to say.
Lab Muffin Beauty Science
If you prize education and science-backed debunking of beauty myths, you’ll definitely Michelle of Lab Muffin Beauty Science. A chemistry PhD and science educator, she uses stone-cold facts and science to help you navigate through the saturated beauty industry.
Her most popular videos include busting myths surrounding controversial ingredients such as silicones and alcohol, so that her viewers will be properly informed on the actual science behind beauty.
Hosted by Felicia Lee and Rowena Tsai, Beauty Within is like an online skincare school that talks about everything you’ll need to know about skincare ingredients and how to best use your favourite products. They’re also particularly focused on K-Beauty, so if you’re a fan of South Korean formulas and brands, you’ll definitely want to check this dynamic duo out. Staying true to the channel name, the two ladies also do recipe videos and content on how to achieve beautiful skin from the inside out, as well as snippets that focus on emotional wellbeing.
Felicia – who has oily, acne-prone skin, and Rowena – who has dry, dehydrated skin, also upload regular updates on their skincare routines and product testing, so that those who have similar skin types as them are able to differentiate and choose which products or routines suit them best.
London-based James Welsh is British beauty guru who focuses on skincare, grooming, and sometimes hair so if that sounds like your thing – make sure to check him out.
In all seriousness, Welsh’s passion for skincare stems from when he struggled with blemishes and acne scarring ever since his teenage years. On his channel, he shares personal product recommendations and routines that helped him clear up his skin, in addition to opinion-based videos that contribute to the many discussions within the beauty industry.