‘Y’ Adam Levine is the perfect archetype for YSL’s new fragrance

From YSL’s position, Levine has an “infectious sense of humour” and “a stylish, music loving audience…ensuring a wide-reaching public and social presence.” Rock on. YSL Beauty welcomes @adamlevine , the new US fragrance ambassador for Y. As innovative and creative as he is free and open. Adam, you are the Y man. Welcome to the…

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