April proves to be an exhilarating month for the beauty industry in Malaysia with the introduction of five prestigious brands including Kosas, Urban Jungle, and MZ Skin into the market. This guarantees a fresh and exciting experience for all beauty junkies in the region. On the flip side, several well-loved beauty brands have also unveiled their latest offerings just in time for the arrival of spring (at least in some parts of the world).
From a hydrating moisturiser to a high coverage concealer, April’s beauty Wishlist offers a diverse range of products to cater to every need and preference.
Urban Jungle
Originating from Australia, Urban Jungle has finally expanded its presence to Malaysia. This ethical brand strives to transform the beauty sector through its inventive, convenient, and cruelty-free offerings. Influenced by the dynamic urban environment, their product range includes uncomplicated yet powerful items such as cleansing balms, exfoliating powders, and gel serums. — Urban Jungle.
Kosas
In 2015, Sheena Zadeh launched Kosas with only four lipsticks. Over the course of five years, she successfully built a $20 million business and made its mark as one of TikTok’s favourite brands. Bringing its minimalist skincare approach to Malaysia, you can now officially purchase the famous Revealer Concealer, a super creamy and non-comedogenic product that suits those with sensitive skin. — Kosas.
Esmi Skin Minerals
Revamp your skincare regimen with esme Skin Minerals for a fresh start! Skincare enthusiasts in Malaysia can now explore the brand’s top products, from the renowned Hyaluronic Serum to a variety of cleansers and moisturisers. This is a sign for you to start a comprehensive skincare routine that prioritises effectiveness and overall skin well-being. — esmi Skin Minerals.
KraveBeauty
Liah Yoo utilised her knowledge and reputation to launch KraveBeauty, a unique brand that sets itself apart from conventional brands through its range of eco-friendly and safe products. With catchy names like Kale-Lalu-yAHA and Beet The Sun SPF 40 PA+++, beauty enthusiasts in Malaysia can now add a touch of playfulness while practising an ethical approach in their routine. — Krave Beauty.
Read our conversation with Liah Yoo here.
POLA
The Exchange TRX—Kuala Lumpur’s newest high-end mall—is now home to POLA Skincare’s beauty counter. Established in 1929 by chemist Shinobu Suzuki, this renowned Japanese skincare brand is dedicated to providing boundless beauty to all with its motto of “Science, Art & Love.” From their prestigious B.A Cream to B.A Grandluxe IV, everything is now available to purchase. — POLA.
MZ Skin
Dr. Maryam Zamani, also known as the “eye doctor,” is the mastermind behind MZ Skin, a brand that combines over two decades of experience in Oculoplastics and aesthetics. MZ Skin’s product line prioritises essentiality, clinically-approved, in-depth research, and cutting-edge innovations. You can now find MZ Skin products at Seibu, The Exchange TRX. — MZ Skin.
Sulwhasoo
Korea’s renowned beauty brand, Sulwhasoo, recently introduced the Glowing Lip Balm and the Perfecting Lip Colour as an upgrade to the original Essential Lip Serum. These new offerings incorporate cutting-edge technology such as the Sulwhasoo Master Complex and Ginseng Seed Oil to combat dry, flaky, and chapped lips effectively. — Sulwhasoo.
Read more of our monthly Wishlisted stories here.
