“I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life.”
Victoria Beckham knows what you want, what you really, really want: her very own beauty line. This autumn, she’s finally going to give it to you. No, we’re not talking about a collaboration like her past two limited-edition collections with Estee Lauder; we’re referring to the launch of her new beauty brand, Victoria Beckham Beauty.
Here are four things you need to know about it.
It will include a wide range of beauty products
“I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life,” Beckham said in a statement.
The best part(s): the products will be cruelty-free and inclusive for all skintones! If her go-to beauty looks and hacks are anything to go by, we’re expecting eyeshadow palettes made for smoky eyes, illuminating creams, nude lipsticks and bronzers, for starters.
It will be a digital native brand
The products will be sold online via her existing website victoriabeckham.com. Co-founder and CEO Sarah Creal, formerly head of global make-up development and marketing at Estée Lauder, will head the brand. Creal has also previously worked with Beckham on the highly successful Victoria Beckham X Estee Lauder collections.
Beckham has already started on audience engagement
ICYMI, the designer and ex-Spice girl launched her beauty YouTube channel last year to engage with her fanbase. “I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,” Beckham said in reference to her plans to leverage on social media.
“Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want,” she added.
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It will be sold at an “accessible luxury price-point”
In response to the comments on her Instagram, she revealed that the brand’s products will be available at an “accessible luxury price-point”. Whatever that means, we’re sure it will sell anyway. But will it perform as well as the Kardashian-Jenner model of influencer-driven cosmetics? Autumn/Winter 2019 will tell.
Follow @victoriabeckham on Instagram and subscribe to her YouTube channel for more updates.