Whether you’re completely clueless about the POP MART craze or already familiar with names like Labubu and Skullpanda but want to know more, we’ve got you covered.
These pocket-sized collectibles have turned blind boxes into a cultural phenomenon, fueling an ever-growing global fanbase. Let’s dive into what makes them so irresistible and how it became a billion-dollar empire.
What is POP MART?
Founded in 2010 by Wang Ning, POP MART began as a small Beijing store selling an assortment of goods. The turning point came in 2016 when the company launched its first blind-box series, Molly.
Blind box toys come in sealed packaging, leaving buyers unaware of which figure they’ll receive until they open it. This element of surprise made the format wildly popular, with Molly becoming the brand’s breakthrough hit.
Its success led to rapid expansion, allowing the brand to introduce more signature characters, enter new markets, and build a worldwide community of collectors.
Why is POP MART so addictive?
A big part of its appeal lies in the experience. Unlike traditional collectibles, POP MART’s blind-box format turns every purchase into a game of chance. The thrill of unboxing and the hunt for rare figures make it an exciting and immersive hobby.
Beyond the mystery, POP MART’s success also lies in its unique character designs. The brand collaborates with renowned artists and designers, ensuring that each figure is visually striking and distinct. Whether it’s Labubu’s mischievous grin, Skullpanda’s edgy aesthetic, or Molly’s signature pout, each design is instantly recognisable.
What makes POP MART truly special is the emotional connection it fosters. Fans resonate with characters that reflect their personalities – whether it’s the rebellious energy of Skullpanda or the vulnerability of Crybaby. These figures become more than toys; they’re a form of self-expression.
Finally, exclusivity fuels the obsession. Many releases come in limited batches, with certain designs available only at particular regions or during certain festivities. This scarcity drives demand, making specific figures highly valuable.
By combining the thrill of surprise, artistic designs, emotional relatability, and exclusivity, POP MART has evolved into more than just a toy brand – it’s a cultural movement.
POP MART’s rapid expansion
With this winning formula, POP MART has grown into a billion-dollar empire and a cultural phenomenon across Asia and beyond. Today, it boasts over 500 stores worldwide, including six in Malaysia, alongside 2,300 automated ‘robo-shops’ that make their products more accessible than ever.
Beyond just retail, POP MART is pushing boundaries in entertainment and lifestyle. In 2023, the brand launched Pop Land, its first theme park in Beijing, bringing their beloved characters to life in an immersive, larger-than-life experience.
The company also entered the mobile gaming industry last year with the launch of their self-developed game, Dream Home. Available exclusively in China, it is a home simulation management party game that features their popular characters. POP MART has also cemented its status in the art world by launching Inner Flow Gallery, a youth contemporary art institution in Beijing’s 798 Art District, a hotspot for modern and experimental art.
From exclusive collaborations with global brands to high-profile pop-ups in major cities, it’s clear that POP MART is no longer just a passing trend – it’s a movement redefining how people interact with art and collectibles.
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Featured image: @ec24m (Instagram)