Bell & Ross, a renowned name in the watchmaking industry, continues to make its mark with their latest release. Since its introduction in 2017, the Maison’s LUM collection has been at the forefront of luminescent innovation, providing a remarkable ‘glow in the dark‘ technology that is unparalleled, regardless of the time of day.
This year, Bell & Ross is stepping ahead with the introduction of the BR-X5 Green Lum, a timepiece that showcases a groundbreaking composite material called LM3D, which pushes the boundaries of technological advancement. With only 500 pieces available, this new design seamlessly combines cutting-edge technology with a unique photoluminescent material.
A homage to history
In 2017, Bell & Ross made its grand entrance into the market with the introduction of the LUM series. A collection which was heavily influenced by luminescent materials and drew inspiration from timepieces designed for professionals, ranging from military personnel to pilots. And while all watches in the Bell & Ross collections are designed to display the time even in the darkness, the LUM range takes this feature to the next level. Each watch in this series showcases a unique historical case that pays direct homage to the concept of luminescence.
A magnificent manufacturing
The R-X5 Green Lum is a testament to the Maison’s commitment to aeronautical heritage. With its iconic ’round within the square’ design and the prestigious BR-CAL.323 calibre crafted by Kenissi, this piece showcases innovation and a desire to stand out. Not only does it offer a power reserve of approximately 70 hours, but also completes the high-end experience with its unique concept and captivating designs.
Luminescent at length
For the first time in the Maison’s history, the BR-X5 Green Lum is venturing out onto planet LUM. With a 41mm case, it radiates an ethereal glow in the darkness, courtesy of the revolutionary LM3D composite material developed exclusively for Bell & Ross. The design of the watch prioritises lightness, making it a standout in terms of structure.
The case, meticulously cut from the DLC-coated grade 2 titanium and features a unique mechanism nestled between two shields made from a photoluminescent composite material. These shields are composed of quartz fibres that emit a vibrant green luminescence, adding to the overall allure of the timepiece. When enveloped in darkness, the entire case comes alive, accentuating the dial’s various indications, including hours, minutes, seconds, date, and power reserve. This luminous display ensures that the watch remains easily readable even in the dark.
Limited to only 500 pieces, the BR-X5 Green Lum stands as a testament to Bell & Ross‘ unwavering commitment to innovation and sets the stage for their forthcoming triumphs in the years to come.