With the introduction of its newest line, the Glenfiddich Grand Series, the World’s Most Awarded Single Malt Scotch Whisky challenges the status quo and transforms ordinary celebration moments into spectacular ones. The Gran Reserva, Grand Cru, and Grande Couronne are a stunningly innovative series of single malts that ooze grandeur and are created to elevate events and joyous moments in a completely new way. Each is infused with interesting and sumptuous finishes. The Grand Series is the epitome of refined elegance, and richness, and promises enjoyment with every sip, elevating your most memorable moments.
Southeast Asia Brand Ambassador for Glenfiddich, Brett Bayly says these whiskies are, “100% designed and delivered with an occasion in mind. I think most whiskies out there are technically focused, meaning they want to only tell you about how they produced the whisky, without any guidance on how, when, where, or why to enjoy it. The Grand Series keeps occasion at the forefront, with personality curated and explained, to showcase how to select the right dram, for the right time and place.”
The Gran Reserva elevates the ordinary into the exceptional by providing a luxurious finishing touch to any occasion. The liquid develops a crescendo of sweet toffee and spicy exotic warmth after maturing for 21 years in carefully chosen American and European oak casks and finishing for six months in Caribbean Rum casks. The Gran Reserva is a blend of tradition and rebellion, wrapped in vivid, deep amber packaging that is reminiscent of the warm hues of beach sunsets and features drawings inspired by the Caribbean.
As far from the norm as whiskies get is the Grand Cru. The remarkable spirit is finished in rare French cuvée casks for six months after being aged for 23 years in hand-selected oak casks. This is the first and only Glenfiddich expression to be finished in such casks. Its opulent façade teases the luxury that lies within. It is corked in a bottle of black glass adorned with gold foil. An exquisite addition to any social occasion of the season, this whisky is a true tribute to workmanship, exuding elegance on the nose and imparting subtle richness to the taste.
The Grande Couronne is the pinnacle of every celebration and the definition of real luxury. Its very name, which is French for “crown,” is a guarantee of the pleasure to come. This rich and regal whisky is aged for 26 years before having an additional finish of up to two years in rare French cognac casks that are painstakingly sourced in small quantities, setting the stage for a spectacular celebration. Each bottle carries the key to unmatched grandeur, nestled in lovely packaging enriched with fresco artwork, and secured with a 26-sided gold closure and gold filigree.
Regarding the launch in Malaysia, Southeast Asia Brand Ambassador for Glenfiddich, Brett Bayly said, “Malaysia is undeniably a key market for SEA whisky, with an educated consumer, constantly looking to be involved in the global evolution of single malt. These bottles bring so much excitement with them before you even open the box, and the response from the market has really shown how educated and receptive, Malaysia is to this thought process.”
A grand occasion deserving of the Grand Series unveiling
The Glenfiddich Grand Gala, an immersive exhibit and degustation dinner and tasting where visitors were invited to engage on a sensory journey to reveal the sensibility of the three expressions through sight, sound, and taste, served as the official premiere event for The Grand Series.
The ensuing three-course degustation dinner was created by Willow Kuala Lumpur’s Head Chef Lroy Lim, whose culinary prowess is honed by his many years spent in the kitchens of Michelin-starred restaurants under the tutelage of their equally renowned chefs, brings to life the grandeur of the three distinct expressions.
“The Gran Reserva is about Embracing the Occasion, meaning to pull you into being in the moment, washing away the concerns of yesterday or tomorrow, and simply being in that singularity. The Grand Cru of course is the pinnacle of Celebrating The Occasions, with its lively, playful nature. Finally, the Grande Couronne, is all about elevating the most important of occasions, with something so truly luxurious, that you couldn’t simply reach for it, unless to absolutely Crown The Occasion.” shared Southeast Asia Brand Ambassador for Glenfiddich, Brett Bayly.
Wholly Spirits Retail, WW Warehouse, WL Wine Warehouse, and The Chamber will offer Glenfiddich Gran Reserva, Grand Cru, and Grande Couronne, starting July 1st. Follow @GlenfiddichSEA for more information.