Terrazas de los Andes, a pioneer of high-altitude winegrowing since the early 1990s, introduced the brand’s fresh identity and distinct package design in conjunction with Malbec World Day, highlighting the Terrazas de los Andes Reserva Malbec 2021.
![](https://firstclasse.com.my/wp-content/uploads/2023/04/ttrcs-2.jpg)
The new package, with its creative, wrap-around label, aesthetically follows an ascension trip, paying homage to the stark rock faces and significant climate of this alpine region.
Founder and Estate Director, Hervé Birnie-Scott says, ‘’The Andes mountains are the very core of Terrazas de los Andes’ identity and our reason for being. From our earliest days, mountains have been much more than a place. These mountains and the high-altitude terraces we planted on them gave us our name, our fresh, site-specific wine style, and our home. We wanted to connect our branding more directly to these sacred mountains ‘where the earth meets the sky’.’’
![](https://firstclasse.com.my/wp-content/uploads/2023/04/ttrcs-1.jpg)
Sustainability plays the main part of the new packaging. Following their profound dedication to conserving the environment and lowering the carbon footprint, the new lighter-weight packaging also considerably cuts CO2 emissions—in this case, by 24% compared to the old packaging.