Craftmanship exists as different forms in the hands of different artists, even more so through the different eyes of different appreciators.
The Balvenie seek to unravel these values of passion with an immersive exhibition happening in Kuala Lumpur.
It officially unveils The Makers Project in Malaysia, an exclusive exhibition which will be held from 3 – 12 December 2021 at Pavilion Kuala Lumpur, featuring specially commissioned artwork from homegrown designer Fern Chua.
Fern joins the collective of five other ‘Makers’ who have been selected from around the region, hailing from Singapore, Vietnam, Indonesia, Thailand and the Philippines. The exhibition which marks the launch of The Balvenie’s global campaign, is inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its whisky-making process.
The Balvenie toasts to dedication and passion
Every whisky has its unique history and for Speyside icon The Balvenie, it is one of dedication and passion.
For close to 130 years, The Balvenie has stood tall on the world whisky stage. A lineage of fine Single Malts has seen the label win countless awards for its signature spirit, but this is not just a story about a hand-crafted single malt, it is a tale about the hands that made it. Calloused and weathered, they belong to a team with centuries of collective experience helming the Scottish whisky icon. As one of the last remaining distilleries to boast a working malting floor, one of only a handful left in Scotland, The Balvenie holds the rare title of being the world’s most hand-crafted Single Malt Scotch Whisky.
“We are thrilled to be collaborating with Fern Chua in Malaysia as we resonate strongly with her ideals for her brand, which is to bridge the traditional with the contemporary through her designs, as well as uplift the community and celebrate other local artisans and designers through collaborations. This is what The Makers Project is all about – celebrating those who craft with passion and produce exceptional works of art,” commented Brett Bayly, regional brand ambassador for The Balvenie Southeast Asia.
Founded on the shared of passion for the creative process as well as the time and focus that goes into creating something exceptional, the partnership with The Makers celebrates each of their natural talents and groundbreaking work, the result of the unwavering passion, personality and heart that goes into everything they create – a true embodiment of The Balvenie’s spirit of craftsmanship.
The Maker’s Project Kuala Lumpur
Punctuating The Makers Project exhibition will be the unveiling of Fern Chua’s The Balvenie inspired designs. Guests will also be transported on a sensorial journey that brings the Five Rare Crafts to life – from the farmers of the homegrown barley fields, the maltmen who manage the malting floors, the coppers at the cooperage, the coppersmiths and Malt Master David C. Stewart MBE, a pioneer of whisky making, who has spent close to six decades honing his craft.
Visitors are then treated to a curated cinematic tasting experience where they will be able to enjoy two drams of The Balvenie whisky to conclude their journey.
The audio visual tasting experience will allow guests to indulge in both The Balvenie 12 Year Old DoubleWood and The Balvenie 14 Year Old Caribbean Cask in an exclusive personal setting that is both immersive and alluring. The Balvenie 12 Year Old DoubleWood has complexity to keep it interesting, but light enough to fit into almost any occasion. That warm fruit and honey nose that slips into darkly sweet and fruit palate and fades out in equal parts sweet and rustic makes it an all-around great whisky. The Balvenie 14 Year Old Caribbean Cask on the other hand holds a light creaminess with each sip. Flavours of vanilla, sweet oak and fruitiness, hit the palate with some very light smokiness at the end when enjoying this expression. This is a great whisky with some amazing flavours and it has one quality that really stands out and that is its’ uniqueness.
To explore the world of The Balvenie at The Makers Project happening at Pavilion Kuala Lumpur from 3 to 12 December, guests can purchase tickets which are priced at RM70 and RM90.
The RM70 priced ticket entitles the holder to an exclusive chocolate collection from Chocolate Concierge + The Balvenie 12 Year Old DoubleWood Miniature (5cl) and 1 Admittance to the cinematic experience with 2 complimentary drams, whilst the RM90 ticket will entitle the holder to an exclusive chocolate collection from Chocolate Concierge + The Balvenie 14 Year Old Caribbean Cask Miniature (5cl) and 1 Admittance to the cinematic experience with 2 complimentary drams.
Tickets can be booked here. Use code OFF10FIRSTCLASSE for a special discount on your purchase.
For more details, follow @TheBalvenieSEA on Instagram.
(Source: The Balvenie)