Drawing inspiration from the timeless iconography of Venus, the goddess of love and beauty, Swarovski takes a deep dive into the mythical with its Spring/Summer 2024 campaign. Supermodels Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss and Abby Champion transform into bejewelled modern muses, each representing the multifaceted ideals of contemporary womanhood, from strength and empowerment to creativity, grace, and elegance.
Adorned in treasures from the new collection inspired by the aquatic world and the underwater gardens, each Venus becomes a bold and glamorous embodiment of the archetype while exuding unapologetic self-expression. “I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals perfectly embodied by these iconic models,” said Giovanna Engelbert, Swarovski’s Global Creative Director.
Light-catching crystals and pearls that capture the mesmerising motion and motifs of the sea are seen throughout the collection. Crafted with the 129-year-old crystal House’s wide range of haute joaillerie techniques and expressed through fluid shapes and vibrant colours, the collection further evolves Engelbert’s bold vision and the House’s language of luxury.
From the refined Hyperbola and intricate Idyllia to the ultra-futuristic Sublima line, Swarovski’s iconic collections are reinterpreted with oceanic inspirations, setting the stage for a dazzling celebration of modern femininity.
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Images by Swarovski.
