Sulwhasoo debuts the fifth generation of its First Care Activating Serum

The upgraded Sulwhasoo First Care Activating Serum features a brand new technology called the Jaum Activator™ complex. In the world of K-beauty, Sulwhasoo’s First Care Activating Serum has been an icon when it comes to anti-ageing. Originally launched in 1997, it’s a star product in the already populated sea of beloved products hailing from South…

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