It’s something of an unspoken rule that the second the calendar flips to November, it’s officially Christmas. Fortunately, we’re not alone in feeling this way, and even the most respected brands think the same way. So, to those searching for ways to start the holidays right, we highlight festive campaigns that captivated our attention, befitting every mood you wish to set this season.
Swarovski
December brings the Christmas spirit, and Swarovski brings the party. The campaign embodies the spirit of Global Brand Ambassador Ariana Grande through bold Millenia and Matrix stacks that illuminate beyond the festive season. Festive ornaments, playful charms, and holiday sets imbue extra magic, while the entire collection encourages everyone to shine bright, express individuality, and share joy throughout the most dazzling time of the year.
Fred
A glimmering hot air balloon carries FRED’s festive journey into Sunny FREDland. The experience begins with a sparkling carousel ribbon-wrapped with magical surprises, all bathed in blue and gold hues. Afterwards as night falls, FRED observes the night sky through a telescope, watching as the darkness unfolds into a universe of sparkling, infinite jewels.
Ferragamo
Ferragamo embraces the warmth of family gatherings, creating future nostalgia by building present memories. This year’s story highlights two defining pillars of the festive period – the art of gifting and the joy of dressing up. Whether you’re looking for bags, charms, or shoes, Ferragamo has a gift for all. The collection captures the magic of togetherness and invites everyone to create new holiday memories in true Ferragamo style.
Rado
Rado is positioning three standout watches as the must-have gifts of the season, each embodying a festive mood through materials, design, and storytelling. True Square Open Heart, Captain Cook High Tech Ceramic Chronograph, and Centrix Diamond are the highlights for Rado’s Winter Wonderland, with refined finishes and a festive modern twist expressed through colours reflecting the Christmas season.
Miu Miu
One can never go wrong with a cosy holiday setting: vintage atmosphere, brick walls, fireplace, super 8 film aesthetic. With a cast starring the iconic Gigi Hadid, Miu Miu blends heritage, warmth, and youthful festivity. This includes party-ready looks such as crumpled duchesse satin, sequins, glitter knits, patchworked shearling, and ultra-feminine prints.
Burberry
It’s finally Burberry season – and that means trench coats, wool plaid scarves, and jacquard-woven logos. The campaign titled ‘’Twas the Night Before…’ showcases A-listers, including Naomi Campbell, gathering in a cosy London townhouse, all dressed in modern takes on Burberry’s heritage outerwear. The season highlights thoughtful gifting like signature scarves with personalised embroidery, classic bags, childrenswear, and fragrances.
Cartier
Cartier’s festive campaign follows a playful tribe of the most adorable baby panthers. The furry babies sneak out of a painting and romp through the historic 13 Rue de la Paix boutique. For one magical night, they tangle themselves in red ribbons, paw at jewellery boxes, and explore sparkling creations as they celebrate the Maison’s art of gifting. By morning, they slip back into the frame, leaving behind a mysteriously decorated Christmas tree hinting that Cartier’s world is where whimsy, wonder, and holiday magic are always real.
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