Malaysian designers take the opportunity every Raya season to showcase their creativity with the rich tapestry of Malaysian culture, though some even blend it with inspiration from neighbouring countries. For example, the kebaya Indonesia has been in trend for the past few years. For 2026, however, traditional designs seem to be more in favour, such as Akar by Maslea’s kampung designs. On the other hand, a few designers choose to broaden their scope of inspiration even further – like the kimono sleeves in Alia B’s kebayas.
Whichever the case, you’ll find each designer’s unique style peeking through their Raya designs. From embracing minimalism to amplifying extravagance, there’s a wide range of options for the perfect outfit for ‘the day of forgiving’. Ahead, we curated a list of 10 homegrown baju raya collections worth adding to your wardrobe.
Uzair Shoid
Heritage meets imagination with ABDI by Uzair Shoid in an exclusive collaboration with Zalora. Marking the 27-year-old designer’s first ready-to-wear Raya collection, celebrate Lebaran with a play of patterns, textures, colours, and silhouettes. Each design is playfully mismatched, making it perfect for those who wish to make bold fashion statements. The baju kurung designs are layered, while the elongated baju kebaya is made with sheer fabric in contrast to bold hues.
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Maslea
Also joining the mix-and-match kurung trend this year, Maslea is selling its top and bottom pieces separately to encourage creativity and versatility in styling your baju raya. Akar is inspired by the nostalgia of past Aidilfitri memories, interpreted through colourful hues and loud floral patterns.
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Whimsigirl
Known for its comfortable and timeless designs, Whimsigirl is arguably one of Malaysia’s most favourite brands to shop for baju raya. Titled The Great Estate, the homegrown label unveiled its Raya collections in three stages. Compared to their past Raya collections, their final volume now features a burst of floral patterns in both classic and vibrant hues. Each kebaya and kurung uses 100 per cent natural fabrics such as ramie and cotton to keep you comfortable all day long.
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SAA studios
Garden of EVE by SAA Studios is a poetic exploration of feminine strength, expressed through elevated minimalism. From the sequinned kebaya to the petal lace kebaya to the linen peplum kebaya – along with a delicate lace selendang – each design is thoughtfully reimagined for modern women. SAA studios also continues to champion purposeful designs, offering pieces that can effortlessly work for both festive gatherings and everyday elegance.
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Sueka Sueka
Samar, which translates to ‘vague’ by Sueka Sueka, recalls the feeling of Raya that lives between memory and emotion. “Behind the dreams, there is something real,” the brand noted. The nostalgia of Raya – such as the warmth of togetherness, quiet moments, and familiar feelings – is translated into soft forms and minimal yet thoughtful details. The result is a simple yet meaningful collection featuring opaque fabrics, a dotted design on an instant pareo, and breathable cotton pieces to reflect softness.
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Alia B
Alia B’s Mirage redefines traditional clothes through a cross-cultural perspective, blending Malaysian heritage with Japanese design language and Nusantara silhouettes. Classic pieces like the kebaya and kerongsang are reimagined with kimono sleeves, obi belts, and sculpted corsetry, creating fluid contrasts between cinched waists and voluminous forms. The designs balance muted pastels with rich dark tones and are elevated with metallic threads, lace, abstract prints, and intricate embellishments.
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Zaimi Zulkafli
For Lebaran 2026, Zaimi Zulkafli reflects on his core philosophy, “Longgar itu Indah” (loose is beautiful), by merging classic tailoring with modern touches. Case in point: a velvet kebaya with meticulous beadwork and classic kurung hues with shimmering satin. It’s a collection that feels timeless yet undeniably current.
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FM by Fuzana Mokhtaza
“Just like embun (dew), Raya morning carries a serenity that is pure, untouched, and full of promise,” noted designer Fuzana Mokhtaza. Embune then translates that atmosphere into a collection of soft pastels and metallics. Each kebaya and kurung receives delicate pleats or lace trimmings, with loose silhouettes for a comfortable and modest celebration. Some pieces are also available in kids’ sizes for mothers to match with their little ones.
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Mimpikita
Mimpikita’s Raya collection poses one important question: How do we grow without losing who we are? The answer is to celebrate a return to our roots. Tumbuh features a good mix of designs ranging from minimal prints to abstract florals, coloured in soft, muted, and bold palettes. The silhouettes honour tradition yet look modern, and the cherry on top is the square voile scarf collection – in collaboration with Elfira Loy – to minimise your stress on finding the perfect tudung raya.
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Nuria
Rather than merely evoking nostalgia, Nuria celebrates heritage-forward designs. Seraya draws from the cultural tapestry of Malay, Indian, Punjabi, and Chinese traditions for a festive contemporary spin. Some of our favourite pieces are the baju kurung with a mandarin collar and the kebaya with Punjabi-style barrel pants.
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