Meet the 6 new-gen stars in Salvatore Ferragamo’s Viva the VIVA! campaign

To celebrate the launch of its Viva collection, Salvatore Ferragamo has released a new campaign featuring a cast of six young, strong and dynamic cultural creators.   You know the Vara and Verina, now meet Salvatore Ferragamo’s new house icon shoe: Viva. Designed by creative director Paul Andrew with the needs of the upcoming generation…

Salvatore Ferragamo Viva campaign

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.