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This year, the launch event will be held in the newly-built Steve Jobs Theatre at the Apple Park headquarters in California.

The Steve Jobs Theatre, located just off the main building at the new Apple Park HQ.

The wait will soon be over. In less than a week, Apple will be unveiling the new and highly anticipated iPhone 8, but it won’t be like any of the previous launches. This year, the launch event will be held in the newly-built Steve Jobs Theatre at the Apple Park headquarters in California.

What’s so great about the venue, you ask? For starters, the whole park cost $5 billion (RM21 billion) to build – that’s equivalent to about 5 million iPhone 8(s), priced at $1,000 each.

Plus, the main building looks like something out of Star Wars and has been compared to a spaceship, UFO and the Pentagon. It spans over 2.8 million square feet of office space and is a mile long in circumference, large enough to house 13,000 employees comfortably.

Now for the first time ever since its inception in 2013, Apple will open the space exclusively to media and invited guests in conjunction with the launch.

Thanks to YouTuber Duncan Sinfield’s drone video, the rest of us can get a sneak preview of what the theatre looks like from the outside. Watch the video below to find out.

 

The Apple iPhone 8 launch event is set to take place on September 12, 10am Eastern Time, at the 1,000-seat auditorium under the lobby of the Steve Jobs Theatre.

Images: Courtesy of Duncan Sinfield

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