What is London? Is it the Tower Bridge, the change of the guard at Buckingham Palace or the Union Jack flag? For Burberry, it’s about being traditional yet relevant.

London, Burberry, English, Mr. Burberry 2

With a chief creative and chief executive officer like Christopher Bailey, it’s hard for anyone to not notice anything from Burberry. Its latest collaboration – this time with world-class perfumer Francis Kurkdjian – has heads turning again with its fragrance interpretation of the brand’s iconic black trench coat.

Presenting a sensual herbal woody eau de toilette, Mr Burberry fuses classic scents of British perfumery with unexpected ingredients. Bearing contemporary sophistication in mind, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.

London, Burberry, English, Mr. Burberry
If you’re a fan of the British brand, you would know at first glance that the bottle’s design has been inspired by none other than the black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, that is the innovative fabric that was invented by Thomas Burberry more than a century ago.

Besides that, the brand has also added a personal touch to the new Mr. Burberry — monogramming. One may say that it is almost unheard of for fragrance bottles, but now with an exclusive monogramming service, customers can now personalise their Mr. Burberry bottle with up to three initials via Burberry.com and selected Burberry and wholesale stores.

Photography: Burberry