“DO NOT DROP”
The Moët & Chandon c/o Virgil Abloh™ collection was unveiled in New York.
The 750ml ‘ready-to-wear’ Moët & Chandon Nectar Imperial Rose designed by Virgil Abloh
Virgil Abloh
Winnie Harlow
Emily Ratajkowski
Daphne Groeneveld
A$AP Ferg
Brendan Fallisand and Hannah Bronfman
Virgil Abloh and Chloe Sevigny
Daniel Arsham
DJ Venus
Jasmine Tookes
Alexandra Richards
The Sky Room in New Museum, New York
The bottle design is highlighted by the designer’s signature typography reading “DO NOT DROP”
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Off-White founder and designer cum Louis Vuitton Men’s Artistic Director Virgil Abloh recently launched a new collection – but it has nothing to do with fashion. In lieu of clothing or accessories, he debuted a range of custom-designed Moët & Chandon Nectar Imperial Rose bottles in his first ever collaboration with a wine and spirits house.
The special partnership was unveiled at the Sky Room in New York’s iconic New Museum, graced by the presence of luminaries from the world of fashion, film art and music.
Among those who raised a glass of Nectar Imperial Rose (of course) in support of the release were actresses Emily Ratajkowski and Chloe Sevigny; recording artist A$AP Ferg; supermodels Alexandra Richards, Winnie Harlow, Jasmine Tookes and Daphne Groeneveld; celebrity DJs Venus X, Hannah Bronfman and Brendan Fallisand; as well as artist Daniel Arsham.
Related: How Virgil Abloh redefined Louis Vuitton’s vocabulary
Two limited edition bottles make up the Moët & Chandon c/o Virgil Abloh™ collection, each highlighted by the designer’s signature typography reading “DO NOT DROP”. The first is an all-transparent handcrafted 3L Jéroboam bottle available exclusively to friends and family of Virgil Abloh, while the other is a 750ml ‘ready-to-wear’ edition sold at select retailers and lounge bars.
Both editions feature a white foil wrapped around the bottle neck and trimmed with a rose-gold border. Their transparent bodies allow the bright coppery pink champagne inside to shine through, tempting demi-sec fans for a sip.
The Moët & Chandon c/o Virgil Abloh™ collection is available in retail nationwide and in select states via www.clos19.com exclusively in the United States.
For more information, log on to the official website here.
Images: Courtesy of Moët & Chandon