The Chivas 18 needs no introduction to whisky connoisseurs with its storied heritage and testament to the art of blending. First introduced in 1997 by Master Blender Colin Scott, it was originally crafted to offer a more complex and refined alternative to the brand’s signature 12-year-old expression.
Recently awarded Gold at the 2024 International Spirits Challenge, Chivas 18 continues to captivate whisky connoisseurs today with its intricate profile, boasting over 85 unique tasting notes in every sip. To preserve its legacy while offering a contemporary twist, Chivas Regal has unveiled a refreshed design for the iconic expression.
Sleek new design
The new bottle design reflects the brand’s ethos of innovation and craftsmanship, boasting sleek, modern packaging while staying deeply inspired by the brand’s heritage. Its updated form features a taller, more distinguished silhouette with rounded shoulders, and a jewel-like, layered, and multi-faceted label.
Central to its design is the iconic Luckenbooth, a traditional Scottish symbol of love and loyalty, now prominently embossed into the glass base and positioned at the heart of the label. The classic Chivas Regal shield and crossed spears – symbolising protection and loyalty – have also been intricately incorporated into the glass, reflecting the brotherhood of founders James and John Chivas. It comes housed in a new carton featuring opulent gold detailing and a gold-coloured tin lid, complete with Chivas Regal Master Blender Sandy Hyslop’s signature.
Notably, the refreshed 70cl bottle features a 25% glass weight reduction and fully recyclable outer packaging – affirming Chivas Regal’s commitment to sustainability. This reduction is estimated to save over 500 tonnes of glass annually, thus demonstrating the brand’s efforts to reduce its environmental impact.
What’s more, this sleek new look aligns Chivas 18 with the full range – Chivas Regal 12, Chivas Regal Extra, and Chivas Regal XV – creating a cohesive and modern aesthetic across the brand’s portfolio.
Same award-winning taste
Beyond its striking appearance, Chivas 18 offers a complex yet refined tasting experience, marrying single malts and grain whiskies to deliver depth and richness. Comprising a masterful blend of malt and grain whiskies that have been aged for a minimum of 18 years, the Scotch whisky delivers remarkable depth and smoothness. Expect indulgent notes of dark chocolate, dried fruits, and a whisper of smokiness – a harmonious balance that lingers elegantly on the palate.
A regal launch celebration
To celebrate the local launch of the new Chivas 18, Pernod Ricard Malaysia recently hosted an exclusive dinner themed Icons of Luxury. The evening was highlighted by a curated multisensorial journey through the whisky’s multi-layered depths. From the bold redesign of the bottle to the dynamic live Chinese New Year themed performances and whisky’s rich flavour notes, the experience embodied the timeless craftsmanship and modern elegance that define the Chivas 18.
The refreshed Chivas 18 is now available in Malaysia at premium grocers and bottle shops nationwide, as well as the official Pernod Ricard Malaysia Shopee Store. For more information about the blend, visit www.Chivas.com.
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Photos courtesy of Chivas