Just in time for the Year of The Dragon, activewear brand lululemon has unveiled a Lunar New Year campaign featuring Malaysian actress and producer, Michelle Yeoh, in celebration of the arrival of spring – a season signifying rebirth and new beginnings. As part of the campaign, a short film named “Be Spring” is launched featuring Yeoh and eight theatrical dancers from the Shenzhen Opera and Dance Theatre.
Shot in the mountain settings of Jingning and Xiandu, the film presents a poetic enactment of the meeting of mind and body and explores the concept of wellbeing, aiming to invite viewers to find eternal spring in their everyday lives. Yeoh, who was born in the East and raised in the West, has had years of training in both dance and martial arts which has formed the foundation for her acting career.
“I’m delighted to be partnering with lululemon. Sports have always been an important element of my life, and I am committed to encouraging more people, especially younger generations, to benefit from sports and find balance in their own lives,” said Yeoh. “Wing Chun holds a special place in my heart. Back in 1994, I starred in the movie Wing Chun, and thirty years later, I’m honoured to have the opportunity to collaborate with these professional dancers to re-interpret Wing Chun through the short film “Be Spring”. This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower.”
Inspired by the traditional Chinese design and dragon scales’ motifs, the limited Lunar New Year capsule collection includes a silky satin balloon-sleeve jacket as well as well-loved pieces like the Align tank and Metal Vent tee that are reimagined in a deep shade of red.
Watch the short film “Be Spring” below.
Images by lululemon.
