As part of their mission to elevate local artists, Martell Noblige Swift Talent Quest offers a unique opportunity for Malaysia’s most promising DJs to compete on the grand stage. According to Liew Pooi Wan, head of marketing at Pernod Ricard Malaysia, “This competition highlights our dedication to empowering local creatives, giving them the platform they deserve.”
The competition kicks off with participants showcasing their skills at Martell Noblige Swift Nights – a series of high-energy club events across Malaysia. With a surrealist-themed, neon-lit atmosphere, these nights are designed to push boundaries, fusing state-of-the-art technology with vibrant entertainment. Guests can expect top-tier DJ performances, interactive elements such as the Swift Ball Pit, and Instagrammable photo moments, offering an unforgettable nightlife experience.
Eight DJs will advance from these preliminary rounds, moving to the semi-finals hosted during the Martell Noblige Swift Festival Pre-Party. Guest judges – regional DJ heavyweights – will oversee the contestants’ journey, leading up to the final showdown at the Swift Festival. The top four finalists will have the opportunity to perform live at the festival, under the mentorship of DJ Playground founders DJ Julian, DJ Nexto, and DJ Reeve.
Electrifying performances and immersive nights
What truly sets Martell Noblige Swift Nights apart is the fusion of entertainment and interactive experiences. Hosted by Emcee Chan, this year’s line-up boasts some of Malaysia’s hottest DJs, including DJ Sandra, DJ Suki, and the dynamic Swift Duo – DJ Ice and DJ Yazzi. Alongside them will be DJ Perry K, DJ Reeve, and the energetic Noize Faktor, ensuring that each night is as thrilling as the last.
Adding to the excitement, last year’s winner, Exclusive Pete, will return to the decks. Known for his hypnotic mixes of hip-hop, R&B, and soul, Pete’s rise to fame epitomises the spirit of ‘Soar Beyond the Expected’, the tagline of the Swift Talent Quest. His journey from a small-town DJ to the reigning champion, backed by 476,264 votes, is proof that the Swift Talent Quest is more than just a competition – it’s a career-defining moment.
For partygoers looking to elevate their experience, purchasing Martell Noblige during the Swift Nights series offers more than just entry to these exclusive events. Swift Access tickets unlock VIP privileges, including exclusive party zones and complimentary drinks, ensuring you experience the best of Martell Noblige’s high-energy, immersive events.
The competition will culminate at the Martell Noblige Swift Festival on 23 November 2024, where the top DJs will battle it out in front of thousands of fans. If last year’s festival – headlined by South Korea’s DJ Hyo of Girls’ Generation – is anything to go by, attendees can expect an exhilarating fusion of Eastern and Western entertainment that pushes creative boundaries and delivers unforgettable experiences.
Stay tuned for what promises to be a thrilling season of fresh talent, unforgettable music, and nights that will leave you soaring beyond the expected.
For more details and event updates, visit their website.
Image: Martell Malaysia
