The Longchamp Green District collection blends luxury, urban style, and durability with sustainability.
In the world of fashion, if you haven’t jumped on the sustainability train, you’re definitely lagging behind in the times. French luxury marque Longchamp isn’t waiting any longer, contributing to the eco-friendly fashion movement with the debut of its new Green District collection.
The highlight of the collection is that the entire line is made with ECONYL, a regenerated nylon yarn. The star material is produced by the Italian company Aquafil, and is made from nylon waste recovered from the oceans. It is then reprocessed and transformed into regenerated nylon yarn.
This new collection features unisex bags in urban styles, with classic colours like black and eye-catching tartan print weaved with cobalt blue.
“Our customers’ trust is our most precious asset. Today, sustainability is part of that trust-driven relationship: our customers need to be confident that we are doing everything we can to act sustainably,” shared Jean Cassegrain, the CEO of Longchamp, in a statement. “Longchamp is committed to creating long-lasting products. Our primary commitment towards the environment is to ensure that our customers can preserve their Longchamp items for a long time, take care of them, and transmit them. In our view, sustainability and quality are the two sides of the same coin.”
The Longchamp Green District collection can be found at Longchamp The Gardens, Pavilion KL, and Suria KLCC. To find out more, visit their website here.