TASTE

Exploring the duality of Krug Champagne: Marrying refinement and roughness

Meet the champagne that highlights diversity and how beautiful the final product has the potential to be when brought together. Unlike most champagnes that are all about finesse, Krug champagne boldly marries that refinement with a touch of roughness. Case in point: Its Krug Ambassade programme, made up of a network of 151 specially selected…

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.