Pharrell Williams had an incredible 2023 in the fashion industry as he sweepstakes the world’s attention with his first-ever Louis Vuitton Menswear Collection. This year, the singer-turned-Creative Director and The French Fashion House are set to take their imprint even farther as they kicked off 2024 with a spectacular pop-up activation across 50 different countries, including Seoul, New York, West Hollywood and Paris.
Each of the prestigious locations has been turned into a multi-sensory experience, complete with vibrant colours, magnificent themes, and an impressive range of their current Spring/Summer 2024 Menswear Collection.
This pop-up activation also serves as synchronisation to their latest campaign, which features NBA star LeBron James alongside the luxurious Speedy P9 bag. A campaign which saw the House successfully incorporate state-of-the-art CGI renderings and in-app filters—allowing users to virtually experience the House’s journey from Shanghai to Paris.
For the Speedy P9 lover, this is your chance to check out the multi-million dollar bag in person which will be on display at the exclusive Louis Vuitton pop-up in New Bond Street boutique in London, the SoHo district in New York, and at Champs-Elysees store in Paris, where the bag will be stored in an “all-black” secret room on the first floor of the store—adding an air of intrigue and exclusivity to the shopping experience.
The installation will be open to all Louis Vuitton friends and fans to visit from January until March 2024, depending on the availability of each location. Visitors can also expect other “cultural essence” of the House including sports, gaming, music, and art industries inside the pop-up.
Visit press.louisvuitton.com to learn more about the pop-up and location available.
