25th May, 2017
Slate @ The Row
‘Budayakan Rantaian Kasih’ with HABIB

From Left: Asfan Shah, Ryzal Jaafar, Ariff Aziz, Dato’ Sri Meer – Managing Director HABIB, Sweet Qismina, Elfaeza Ul Haq and Fauzy Al-Qadry (swipe left for more photos).

At the centre: Yap Sue Yii – Founder of Royale Demure and Dato’ Sri Meer – Mananging Director HABIB with the top 6 contestants for ‘Pencarian Wanita Melayu’

From left: Aiman Hakim, Anne Abdullah, Dato’ Sri Meer – Managing Director HABIB, Datin Sri Maria Farida and Sweet Qismina

Datin Sri Maria Farida wearing Exclusive Coloured Gemstones Collection

Models wearing HABIB’s latest Raya Collection

Models wearing HABIB’s latest Raya Collection

Models wearing HABIB’s latest Raya Collection

Sweet Qismina wearing HABIB’s latest Aura Collection

HABIB model wearing the latest Men’s Raya Collection

Models wearing HABIB’s latest Raya Collection

Hari Raya is a time for togetherness, and no one does it better than Habib. Through their campaign “Budayakan Rantaian Kasih’ meaning ‘the ties that bind’ that was launched last week, strong core values of tradition, culture and relations were seen.

Launching with a star-studded short 7-minute film starring actor and actresses, Aiman Hakim Ridza, Sweet Qismina, Anne Abdullah and Datin Sri Maria Farida, the collection drive home the message of love and respect for one another.

Managing Director of Habib, Dato’ Sri Meer Habib, said “It is our hope that the concept of “Budayakan Rantaian Kasih” will be integrated into the society to cultivate love and respect for each other for a peaceful and harmonious life. This means that we need to ensure these ties are maintained regardless of the difference in race, religion and stature”.

Also showcased at the campaign launch was Habib’s latest collections which included the Arabesque,  Aura and Oro Italia 916. Moulded in 19k yellow, white and rose gold along diamonds, the Arabesque collection draws inspiration from geometric patterns found in Islamic art and Moorish décor, all created in-house, while the Oro Italia 916 saw new additions of intricate European styled pieces, the highlight of Habib’s Aura series were necklaces in long chains embellished with multicolour gemstones and diamonds on floral designs.

Watch the campaign here.

Images: Courtesy of Habib