‘Burberry in Nature’ presents the brand’s Spring/Summer 2021 collection in an immersive digital show experience set in the British outdoors.
Change is inevitably a part of nature, it’s oftentimes a lengthy and gradual process that slowly introduces itself into our lives so that we may adapt. However, the COVID-19 pandemic has pushed a rapid change this year, hitting luxury fashion brands and forced them to cancel their shows or shift to digital platforms in an effort to quickly adapt to the new normal. Brands like Chanel and Dior have already made changes to showcase their new collections online, and Burberry is the next fashion house to join the line.
This year, Burberry looks to Mother Nature and her purity and simplicity. It is a place for founder Thomas Burberry first laid the foundations of the brand, by “redefining our fashion landscape through new forms of expression.”
The British fashion house’s Spring/Summer 2021 collection is slated to come to life this September 17 in a live physical presentation that is open to everyone to experience digitally. The brand sees this as an opportunity to open new spaces to the global community, as we “reconnect with nature and each other.”
“As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain,” said Riccardo Tisci in the official statement.
In line with the previous two runway shows by Burberry, this immersive digital experience will be certified carbon neutral, ensuring strong measures to reduce the presentation’s environmental impact. Any remaining emissions will be offset through Burberry’s Regeneration Fund. This offers the public and the industry an insight into how brands can proceed with creating and replicating impactful, updated, and environmentally-friendly showcases to an audience rooted in the digital age.
Photos and video: Burberry
