‘ReBurberry Edit’ comprises of fashion items made out of sustainable materials that have also been made in facilities with sustainable practises and programmes.
As luxury fashion brands continue to strive towards a more sustainable future, British brand Burberry introduces the ‘ReBurberry Edit’, a curation of 26 styles from their Spring/Summer 2020 collection as part of its product sustainability programme. The collection is crafted from the latest sustainable materials used across the Burberry product range, and coincides with the global roll out of dedicated sustainability labelling across all key-product categories. For the first time, the labels will provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme.
The ReBurberry Edit features a range of eyewear crafted from pioneering bio-based acetate, and trench coats, parkas, capes and accessories made of ECONYL – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic.
This Edit doesn’t just champion the use of sustainable products in their fashion items – the parkas and capes in the collection are also made in facilities that’s associated with energy and water reduction, textile recycling and chemical management programmes, while a selection of bags are associated with the use of renewable energy. Other additional outerwear pieces in the collection are crafted out of a new nylon that was developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
These new pistachio-hued sustainability labels work to inform the customer on how a product meets a range of externally assured stringent criteria. Dubbed ‘positive attributes’, these include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programmes.
Already two-thirds of Burberry products currently bear more than one positive attribute, and the brand is working to have all products meet the mark by 2022. Aside from the products in the ReBurberry Edit, other pieces across their menswear and womenswear RTW, soft and hard accessories also carry the labels.
“At the half-way point of our Responsibility Strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda. We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry,” said Pam Batty, Vice President of Corporate Responsibility at Burberry in a statement.
The integration process of the positive attributes into all Burberry products means sustainable sourcing and design principles are embedded throughout the business, making it a shared priority for all Burberry product teams. Progress against Burberry’s Sustainability Agenda to 2022 is published in June of each year in the Company’s Annual Report, with progress across the breadth of the strategy tracking strongly for 2019/2020.
Photos: Burberry.
