She will front the campaigns for Bulgari’s accessories and bags, starting with the Serpenti Forever bag from the Spring/Summer 2017 collection.

Bella Hadid is never short on brand collaborators, having worked with the likes of Moschino, Fendi, Dior and Versace, just to name a few.

Her newest collaborator, however, is perhaps one of her biggest yet – it is none other than Italian jeweller Bulgari, home of the now iconic Serpenti.

She will front the campaigns for Bulgari’s accessories and bags, starting with the Serpenti Forever bag from the Spring/Summer 2017 collection. The jeweller is equally as excited about the new partnership, as seen through its teasing of a series of images on its Instagram account showing the model in a fur coat with said bag stylishly hanging on her hip.

Ms Hadid – who boasts jaw-dropping 10 million followers on Instagram, joins the ranks of Rosie Huntington Whiteley and Lottie Moss (younger sister of Kate Moss) with this latest ambassadorship. She first shot to fame thanks to her #girlsquad of equally famous names, like Jesse Jo Stark, Fanny Bourdette-Donon and Lauren Perez when she’s not canoodling for the camera with sisters Gigi and Anwar. Her increasing presence in the fashion industry is also unmistakable, spurred on by her own connection to a few reality television series.

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