Aveda is now fully vegan – here’s why it’s a big deal

This new milestone effectively eliminates the use of animal or animal-derived ingredients, such as silk, keratin, glycerin, non-vegetal squalene, lanolin, collagen and carmine.

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.