The most wonderful time of the year is a truth manifested in the Italian luxury label’s Holiday 2023 collection that exudes an amalgamation of superior style and originality. Through the fantasy of a quest beyond the realm of possibility, Prada’s campaign amplifies the magical essence of the holiday season by encouraging a voyage within one’s own sphere.
Captured through the lens of renowned photographer Willy Vanderperre, the campaign weaves in a distinctive visual narrative of dazzling images. The otherworldly campaign features four world-famous stars: American actor and singer-songwriter Maya Hawke, rising British talents Damson Idris and Louis Partridge, and internationally lauded South Korean actor Kim Tae-ri. The stars are each portrayed as fully immersed in a space exclusively theirs, revealing their authentic selves as the glistening baubles revolve.
Beyond its star-studded grandeur, the campaign flaunts a stunning backdrop – a space-scape that melds recollection and expectation, the past with the future. The imagery merges the checkered marble floor of its landmark 1913 boutique located in Milan’s Galleria Vittorio Emanuele II with a cosmic horizon, a canvas of deep space dusted with stars that appear as if contained in the lens of a telescope.
A perfect celebration of boundless imagination, Privatesphere is a treat of extravagance for both the introvert and extrovert residing within oneself. The collection is the epitome of escapism, a promise of a whole galaxy primed for exploration, all without ever leaving the comfort of one’s mind.