To help narrow down the options, we’ve curated a selection of the new beauty releases worth adding to cart right now. Whether you’re looking to refresh your skincare routine, discover the latest complexion essentials, or invest in a standout lipstick, these are the launches currently making waves in the beauty world.
The Ordinary Caffeine 3% + Escin 1% Face Serum

Expanding its caffeine-based skincare beyond the eye area, The Ordinary‘s new Caffeine 3% + Escin 1% Face Serum is designed to target puffiness and dullness across the entire face. The fast-absorbing texture makes it an easy addition to daily routines, especially for skin affected by fatigue and modern lifestyle stressors.
Learn more and shop here.
Shiseido Future Solution LX Total Regenerating Cream Soft

A lighter take on Shiseido’s iconic anti-ageing cream, the new Total Regenerating Cream Soft delivers hydration and visible firming benefits with a fresher, more weightless feel. Powered by LonGenevity Science™ and the HydroEssence System, the formula works overnight to support the skin’s natural renewal process. Over time, your skin will appear smoother, plumper, and more radiant, with improved elasticity and clarity.
Learn more and shop here.
YSL Beauty LoveNude

Reimagining nude lips through a modern hybrid approach, YSL Beauty’s new LoveNude collection combines the soft-focus finish of matte colour with the comfort of a balm-like texture. The Lip Blusher melts into lips with a buildable tint while delivering long-lasting hydration, creating a blurred yet defined effect. Paired with the Kiss Shaper Lip Liner, the range allows for sculpted, natural-looking definition with a sensorial, second-skin feel.
Learn more and shop here.
Sulwhasoo x LEJE Perfecting Cushion Limited Edition

Sulwhasoo brings together beauty and fashion through a limited-edition collaboration with contemporary Korean fashion label LEJE. The partnership reimagines the brand’s Perfecting Cushion through a design lens inspired by Korean heritage, craftsmanship, and modern artistry. Beyond the packaging, the bestselling cushion continues to deliver its signature flawless, skin-like finish, balancing coverage with a radiant, natural glow.
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La Mer Lip Treatment

La Mer extends its skincare expertise to the lips with a treatment that blurs the line between care and colour. The silky formula transforms upon contact, enveloping lips in nourishing oils and rich conditioning ingredients that help improve softness, smoothness, and overall comfort. Powered by La Mer’s signature skincare technologies, the treatment combines the shine of a lip product with the benefits of targeted lip care.
Learn more and shop here.
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Feature Image: @sulwhasoo_malaysia / Instagram






