Now considered one of the OG content creators in the local scene, she has grown beyond content creation into entrepreneurship as the founder of ài Beauty, her own skincare brand. From sharing beauty routines online to building a brand rooted in skincare, she continues to be a familiar and trusted voice in the beauty space.
This new series dives into the skincare routines behind some of your favourite personalities – revealing the steps, products, and habits that help them achieve their glowing skin. In this feature, Alicia walks us through a 6-step skincare routine that helps her maintain glowing, healthy-looking skin. She also includes a sunscreen from her own brand as the final step. For a closer look at each product, read on below.
Step 1: Fresh Lotus Youth Preserve Refining Dream Toner
Alicia starts her routine with the Fresh Lotus Youth Preserve Refining Dream Toner, a gentle exfoliating toner she uses two to three times a week. Formulated with fruit acids and botanical extracts, it helps refine skin texture, gently lift away dead skin cells, and promote a smoother, more even complexion. The formula also helps keep the skin balanced and refreshed, supporting a healthy glow without over-stripping the skin barrier.
More information here.
Step 2: The Ordinary Saccharomyces Ferment 30% Milky Toner
After exfoliating with her first toner, Alicia follows up with the The Ordinary Saccharomyces Ferment 30% Milky Toner to bring hydration and nourishment back into the skin. Formulated with saccharomyces ferment and squalane, the milky toner helps smoothen texture while boosting radiance and maintaining a healthy-looking complexion. Its lightweight texture also makes it a comforting step that leaves the skin feeling soft and refreshed.
More information here.
Step 3: Lancôme Génifique Ultimate Serum
Next, Alicia goes in with the Lancôme Advanced Génifique Serum, a lightweight, fast-absorbing formula known for supporting skin repair and radiance. It contains hyaluronic acid for hydration, vitamin C derivatives for brightness, and pre- and probiotic fractions that help strengthen the skin barrier. She especially loves its upgraded texture, which delivers deep hydration and a healthy glow while still feeling weightless and non-greasy on the skin.
More information here.
Step 4: SK-II GenOptics Infinitaura Essence
The fourth step in Alicia’s routine is the SK-II GenOptics Infinitaura Essence, one of her absolute favourite serums. It features the brand’s signature PITERA™ (a yeast-derived ferment rich in vitamins, amino acids, and minerals) and brightening actives designed to improve skin clarity and radiance.
Alicia especially loves that it delivers an instant glow while also helping to address dullness and uneven tone over time. If she could only choose one serum, this would easily be it for its visible brightening effect and overall skin-refining finish.
More information here.
Step 5: Anua PDRN Moisturizing Cream
For the fifth step, Alicia goes in with the Anua PDRN Moisturizing Cream, a recent hidden gem in her routine that she has been really enjoying. A good moisturiser is always essential, and this one stands out for its lightweight, non-greasy texture that works well in Malaysia’s warm, humid weather. Infused with PDRN, a trending skincare ingredient known for supporting skin repair and renewal, it helps keep the complexion hydrated, soft, and balanced without feeling heavy.
More information here.
Step 6: ai Beauty Heartlight Sunscreen
Last but not least, Alicia finishes her routine with the ài Beauty Heartlight Sunscreen, a must-have step as she always emphasises that sunscreen is essential for protecting the skin. Formulated to be sensitive skin-friendly, it offers reliable daily protection while still feeling comfortable on the skin. One of its standout qualities is its lightweight texture that blends effortlessly without leaving a heavy or sticky finish.
As her debut and currently the only product under her skincare brand ài Beauty, it marks the beginning of something more to come, with more launches expected in the future.
More information here.
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